100 year celebration of La Sirena
On November 28th, 2018, La Sirena celebrated its 100th anniversary in Guatemala city.
Hundreds of consumers from Latin America and United States where invited to share this important moment for the brand.
Since 1918, La Sirena® has worked in serving and nurturing millions of people around the world, being present at family-table celebrations for several generations. In 2018, La Sirena® proudly celebrates its 100th anniversary at a prestigious hotel in Guatemala City.
“We are rejoicing, we celebrate the first 100 years of serving Latin America and USA, generation after generation! Our commitment is to continue offering innovative products of top quality that contribute to the nutritional development of the entire family. Likewise, we are excited and proud to know that La Sirena® additionally contributes to the development in different communities through its Social Responsibility programs in many countries.
Comments of Lorena Ruiz, Director of Sales and Marketing
TRUST THROUGHOUT TIME
Historically, Latin Americans have relied on La Sirena® for the quality and excellence of its products, positioning them as the gold standard in the country. La Sirena® is known for its expertise in seafood, which inspires families to enjoy life and nourish themselves, reaffirming their commitment to the production of healthy and high-quality food. Proof of this is the original “PICA PICA” Sauce from La Sirena, which has earned a place in the heart of the Latin American tradition for its quality and unmatched flavor.
A PIONEER, INNOVATIVE AND ACCESSIBLE COMPANY
This long journey has established La Sirena® as a pioneer and an industry leader, offering a variety of delicious flavors and sizes. In addition, it has become a practical solution in the kitchen, accessible to households of all income levels and fundamental in the diet of many countries, which find in it as a source of protein and a go-to comfort food. La Sirena® provides convenient solutions and promotes constant innovation, as demonstrated by the launch of the first can of sardines with an “Easy Open” lid, with unique flavors that make our lives healthier.
IN THE VARIETY IS THE SPICE
La Sirena® has developed a wide portfolio of products, satisfying different tastes and needs, from the traditional and original sardine in tomato sauce, “PICA PICA” and its varieties “PICA POCO” and “PICA LIMÓN”, to their gourmet sardines in olive oil. In addition to the sardines, La Sirena has created a varieties of “Tuna of the Experts”: in water, in oil, with vegetables, with jalapeño and with corn.